Products related to The:
-
Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast.An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach.With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns.It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Price: 120.00 £ | Shipping*: 0.00 £ -
Marketing: The Basics
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education SupplementIf you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’.The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition.This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and studyThis lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Price: 19.99 £ | Shipping*: 3.99 £ -
The Ultimate Digital Marketing Book : Succeed at SEO and Search, Master Mobile Marketing, Get to Grips with Content Marketing
If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success.Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work.From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career.Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Price: 16.99 £ | Shipping*: 3.99 £ -
The Smart Marketing Book : The Definitive Guide to Effective Marketing Strategies
In today's complex commercial environments, marketing has become a central aspect to every successful business.Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors.They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction.New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values.It is a straightforward guide that avoids unnecessary and time-consuming practices.An illustrative handbook that covers marketing principles and topics through visual innovation.A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Price: 9.99 £ | Shipping*: 3.99 £
-
What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
-
What questions are there about the marketing communication merchant?
Some questions that may arise about the marketing communication merchant include: 1. What specific strategies does the merchant use to communicate with their target audience? 2. How does the merchant measure the effectiveness of their marketing communication efforts? 3. Are there any challenges or limitations faced by the merchant in reaching their audience through marketing communication?
-
How is the training as a marketing communication specialist?
Training as a marketing communication specialist typically involves learning about various marketing strategies, communication techniques, and how to effectively reach target audiences. This training may include courses on branding, advertising, public relations, digital marketing, and market research. Additionally, hands-on experience through internships or practical projects is often a key component of the training to develop real-world skills. Overall, the training as a marketing communication specialist is comprehensive and provides a strong foundation for a career in the field.
-
What is the trial work for the marketing communication merchant?
The trial work for the marketing communication merchant involves creating and implementing various marketing strategies to promote their products or services. This may include developing advertising campaigns, managing social media accounts, creating content for websites or blogs, and analyzing the effectiveness of different marketing channels. The merchant will also need to track and measure the results of their marketing efforts to determine the return on investment and make adjustments as needed. Overall, the trial work for the marketing communication merchant is focused on increasing brand awareness, driving sales, and building customer relationships.
Similar search terms for The:
-
The Postcolonial Exotic : Marketing the Margins
Travel writing, it has been said, helped produce the rest of the world for a Western audience.Could the same be said more recently of postcolonial writing?In The Postcolonial Exotic, Graham Huggan examines some of the processes by which value is attributed to postcolonial works within their cultural field.Using varied methods of analysis, Huggan discusses both the exoticist discourses that run through postcolonial studies, and the means by which postcolonial products are marketed and domesticated for Western consumption. Global in scope, the book takes in everything from: * the latest 'Indo-chic' to the history of the Heinemann African Writers series * from the celebrity stakes of the Booker Prize to those of the US academic star-system *from Canadian multicultural anthologies to Australian 'tourist novels'. This timely and challenging volume points to the urgent need for a more carefully grounded understanding of the processes of production, dissemination and consumption that have surrounded the rapid development of the postcolonial field.
Price: 37.99 £ | Shipping*: 0.00 £ -
Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling.With case studies from a range of companies including J.Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
Price: 37.99 £ | Shipping*: 0.00 £ -
Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
Price: 109.99 £ | Shipping*: 0.00 £ -
The Communication Manifesto
Contemporary societies demand clear-minded, evidence-based ideas to address complex social issues.Communication scholarship has a rich trove of knowledge and experiences to help address such problems. In this passionately argued manifesto, Silvio Waisbord examines public scholarship in communication studies and its potential for contributing to the common good.He discusses the various ways scholars seek to serve the public as practitioners, experts, advocates, activists and critics, and underscores their significant contribution which has not, to date, been properly supported or recognized.Only by tackling academic institutional politics, he argues, will it be possible to strengthen public scholarship as central to the mission of communication studies. The Communication Manifesto is a roadmap to action and will inspire communication scholars and students to be public citizens, thereby connecting their work and expertise to the causes of solidarity, humanity and social justice.
Price: 9.99 £ | Shipping*: 3.99 £
-
What questions are there about the merchant for marketing communication?
Some questions that may arise about the merchant for marketing communication include: What is the target market for the merchant's products or services? What are the unique selling points or value propositions that differentiate the merchant from competitors? How does the merchant currently reach and engage with customers, and are there opportunities to improve or expand these efforts? Additionally, it may be important to understand the merchant's brand messaging, tone, and overall marketing strategy to effectively communicate with their audience.
-
How is the training as a businesswoman for marketing communication?
Training as a businesswoman for marketing communication is essential for developing skills in effectively promoting products or services to target audiences. It involves learning about market research, branding, advertising, and public relations strategies. By receiving this training, businesswomen can enhance their ability to create compelling marketing campaigns, build strong relationships with customers, and ultimately drive business growth. Additionally, it helps them understand consumer behavior and trends in order to make informed decisions that align with their business goals.
-
What is the training like for a marketing communication specialist?
Training for a marketing communication specialist typically involves a combination of formal education and on-the-job experience. Many professionals in this field have a bachelor's degree in marketing, communications, or a related field. Additionally, gaining experience through internships or entry-level positions in marketing or communications is valuable. Continuous learning is also important in this fast-paced field, so staying updated on industry trends and tools through workshops, courses, and certifications is common. Overall, a successful marketing communication specialist is someone who is creative, strategic, and able to effectively communicate with target audiences.
-
What is the difference between communication goals and marketing goals?
Communication goals are focused on the overall message and how it is delivered to the audience, while marketing goals are focused on promoting a product or service to generate sales. Communication goals may include increasing brand awareness, improving public perception, or delivering a specific message to the target audience. Marketing goals, on the other hand, may include increasing sales, generating leads, or expanding market share. While both types of goals are important for a business, they serve different purposes in achieving overall success.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.