Products related to Communication:
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Communication
A man is as alive as he can communicate," L. Ron Hubbard wrote. And communication is a facet of life which he explored very deeply indeed, ultimately writing hundreds of thousands of words about this vital subject.Communication skills are essential in any sphere of human interaction.In fact, when all is said and done, on whatever level, communication is the sole activity all people share. The benefits of effective communication are too numerous to list, for they enhance all aspects of life from the personal to the professional.The ability to communicate is vital to the success of any endeavor. In this section you will learn what good communication consists of and how to recognize the bad, what the component parts of communication are and how to utilize them, and why more communication, not less, brings the individual greater freedom. Also included in this chapter are numerous drills that Mr. Hubbard developed which improve one's communication level and have great practical application to life.A thorough understanding of this data will provide you with tools you can use forever.
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Effective Communication
Perfect your business communication skills and become a better leader with DK's newest practical business guide.This new and improved edition will give you the tools to achieve effective communication both in the office and working from home.You'll discover how to enhance your communication skills by learning to understand your audience, communicate strategically, and discover which delivery approach is right for you.Ever find it hard to have those crucial conversations with colleagues and clients?This management book will show you how to overcome barriers to communication, choose the right medium for your message, and make an impact.In a slim and portable format, ideal for learning on-the-go, this practical guide offers:-A clear and accessible approach, with step-by-step instructions, tips, and checklists, to engage and challenge -readers-'Ask yourself' features encouraging self-reflection and self-growth -Eye-catching illustrations, graphics, and tables-Real-world case studies to demonstrate and explain problem-solving and build confidenceDevelop professionally and inspire others!At DK we know that having those important business conversations is not always easy.This management book will teach you how to listen effectively, building the people skills to communicate successfully at every business level - be it with junior team members or the board of directors.The perfect toolkit for remote management in our flexible working world, this practical guide offers the latest advice on communicating from a distance, recommending which technology and techniques to use in order to achieve the best results from working from home.Why settle for mediocre management? The Essential Managers series includes a total of 10 titles to help you maximize your potential as a business manager.Perfect your sales pitch with Essential Managers: Selling, or improve upon your leadership skills with Essential Managers: Leadership.The guides are written to complement but not compete with each other, so you can tailor your learning to your specific business needs and discover the DK book that's right for you!
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Technical Communication
Technical Communication prepares students to make the leap from writing in college to writing in a variety of workplace settings and contexts.Full of clear, practical advice and real-world examples from a range of sources, the text gives students practice with the kinds of writing processes and products they'll encounter on the job.The new edition shines a light on the challenges of writing in a variety of contexts across a variety of media and continues to provide thorough guidance with new examples that prepare students to become effective, responsible communicators in a technologically saturated world.
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What are communication tools, communication channels, and communication instruments?
Communication tools are the various software or platforms used to facilitate communication, such as email, messaging apps, video conferencing tools, and social media platforms. Communication channels refer to the specific mediums through which messages are transmitted, such as face-to-face interactions, phone calls, written letters, or digital communication. Communication instruments are the physical devices or tools used to aid communication, like smartphones, computers, telephones, or cameras. Together, these elements help individuals and organizations effectively convey information and ideas.
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How does mobile communication work?
Mobile communication works by transmitting voice, data, and multimedia through radio waves between a mobile device and a cellular network. When a user makes a call or sends a message, the mobile device communicates with the nearest cell tower, which then connects to the mobile network. The network routes the communication to the recipient's mobile device through a series of interconnected cell towers and switches. This allows for seamless communication between mobile devices regardless of their location.
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What is mobile communication 2?
Mobile communication 2 refers to the next generation of mobile communication technology, which is expected to bring significant advancements in speed, capacity, and reliability. This technology will enable faster data transfer rates, lower latency, and improved connectivity, making it possible to support a wide range of applications such as virtual reality, augmented reality, and the Internet of Things. Mobile communication 2 is also expected to provide better coverage in rural areas and support for more devices simultaneously, leading to a more seamless and efficient mobile experience for users.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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Communication Power
We live in the midst of a revolution in communication technologies that affects the way in which people feel, think, and behave.The media have become the space where power strategies are played out.In the current technological context mass communication goes beyond traditional media and includes the Internet and mobile communication.In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies.He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified by the emergence of this new communication environment.Created in the commons of the Internet this communication can be locally based, but globally connected.It is built through messaging, social networks sites, and blogging, and is now being used by the millions around the world who have access to the Internet. Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements.He applies this analysis to numerous recent events--the misinformation of the American public on the Iraq War, the global environmental movement to prevent climate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement.On the basis of these case studies he proposes a new theory of power in the information age based on the management of communication networksJustly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century.This is a book for anyone who wants to understand the dynamics and character of the modern world.
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Political Communication
Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processes, and effects, this volume gives an overview of some of the key theories and findings accumulated by political communication research over the last decades.In order to do so, the volume provides readers with review articles by renowned international authors on various aspects of (I) the normative, regulatory and conceptual foundations of political communication, (II) different situations of political communication (e.g., elections, referendums, social movements, media hypes, crisis and war), (III) the activities of and part played by political actors, (IV) mass media and journalism, (V) characteristics and typical features of media messages, (VI) the role played by citizens as well as (VII) various kinds of effects on citizens.Each section includes several chapters that address specific issues and research problems in the form of comprehensive overviews articles.
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Science Communication
The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world.In addition, it provides a guide to current research approaches and traditions on communication in many disciplines, including the humanities, technology, social and natural sciences, and on forms of communication with a wide range of audiences.
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Ill Communication
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Is written communication better than oral communication?
Written communication and oral communication each have their own strengths and weaknesses. Written communication is often preferred for its ability to provide a permanent record of information, allowing for clarity and precision in conveying complex ideas. On the other hand, oral communication can be more immediate and allows for real-time feedback and clarification. Ultimately, the effectiveness of communication depends on the context and the specific goals of the interaction.
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How much does a marketing communication specialist earn?
The salary of a marketing communication specialist can vary depending on factors such as experience, location, and the specific industry. On average, a marketing communication specialist can earn between $45,000 to $75,000 per year. However, those with more experience and in higher-level positions can earn upwards of $100,000 or more. It's important to research the specific job market and industry to get a better understanding of the salary range for marketing communication specialists.
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Should I study architecture or marketing and communication?
The decision to study architecture or marketing and communication ultimately depends on your interests, skills, and career goals. If you have a passion for design, construction, and creating physical spaces, then architecture may be the right choice for you. On the other hand, if you enjoy creativity, strategic thinking, and promoting products or ideas, then marketing and communication could be a better fit. Consider your strengths, career aspirations, and the type of work environment you envision for yourself before making a decision. It may also be helpful to speak with professionals in each field to gain insight into the day-to-day responsibilities and opportunities within each industry.
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What experience should a marketing communication specialist have?
A marketing communication specialist should have experience in developing and implementing strategic communication plans, creating engaging content for various channels, and analyzing the effectiveness of marketing campaigns. They should also have a strong understanding of branding, messaging, and target audience segmentation. Additionally, experience in utilizing digital marketing tools and platforms, such as social media, email marketing, and SEO, is essential for success in this role. Overall, a marketing communication specialist should have a well-rounded background in both traditional and digital marketing techniques.
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