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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast.An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach.With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns.It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
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Fashion Promotion : Building a Brand Through Marketing and Communication
Fashion Promotion is an inspiring and practical guide to promoting a brand.It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
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Mobile Messaging and Resourcefulness : A Post-digital Ethnography
This book advocates a new post-digital linguistic ethnography approach to unpacking mobile communication and enabling a more informed understanding of individuals’ communicative practices in cities today.Drawing on data from a group of ordinary working people, multilingual individuals from superdiverse cities across the United Kingdom, the volume brings observations from this data together to form a new concept of ‘resourcefulness’ as a means of explaining the emergent sense of agency individuals develop towards remediating existing forms of technology in their everyday lives.The book in turn establishes the notion of the ‘networked individual’ by way of demonstrating the ways in which communicative practices cross spaces and platforms.Further chapters detail examples to highlight resourcefulness at work in enabling more efficient business communication, routes to self-expression and the creation and development of social support systems, while a concluding chapter looks at both the limitations and possibilities of resourcefulness and directions for future research.This innovative volume will be of particular interest to students and researchers in applied linguistics, sociolinguistics, linguistic ethnography, and media and communication studies.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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Should I study architecture or marketing and communication?
The decision to study architecture or marketing and communication ultimately depends on your interests, skills, and career goals. If you have a passion for design, construction, and creating physical spaces, then architecture may be the right choice for you. On the other hand, if you enjoy creativity, strategic thinking, and promoting products or ideas, then marketing and communication could be a better fit. Consider your strengths, career aspirations, and the type of work environment you envision for yourself before making a decision. It may also be helpful to speak with professionals in each field to gain insight into the day-to-day responsibilities and opportunities within each industry.
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What is the difference between communication goals and marketing goals?
Communication goals are focused on the overall message and how it is delivered to the audience, while marketing goals are focused on promoting a product or service to generate sales. Communication goals may include increasing brand awareness, improving public perception, or delivering a specific message to the target audience. Marketing goals, on the other hand, may include increasing sales, generating leads, or expanding market share. While both types of goals are important for a business, they serve different purposes in achieving overall success.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life.Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions.Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers.The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
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Advertising and Marketing
Praise for the previous edition: Solid, up-to-date addition...--School Library JournalCareers in Focus: Advertising and Marketing, Second Edition covers 21 careers for students interested in persuing a career in this field.Job profiles include:
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Analog and Digital Communication : Visualize and analyze the communication
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What is the difference between an office clerk and a marketing communication clerk?
An office clerk typically performs general administrative tasks such as filing, data entry, and answering phones. On the other hand, a marketing communication clerk focuses on tasks related to marketing and communication, such as creating promotional materials, managing social media accounts, and assisting with marketing campaigns. While both roles involve clerical work, the marketing communication clerk's responsibilities are more focused on supporting the marketing and communication efforts of a company.
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What is the mobile phone only used for, calling and texting?
No, mobile phones are not only used for calling and texting. They have evolved to become multifunctional devices that can be used for a wide range of activities such as browsing the internet, taking photos and videos, accessing social media, playing games, listening to music, sending emails, and using various apps for productivity and entertainment. The capabilities of mobile phones have expanded significantly over the years, making them essential tools for communication, information, and entertainment.
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What is the mobile phone used for, just calling and texting?
No, mobile phones are used for much more than just calling and texting. They serve as a multi-functional device that allows users to browse the internet, access social media, take photos and videos, listen to music, play games, send emails, use GPS for navigation, and much more. With the advancement of technology, mobile phones have become an essential tool for communication, entertainment, productivity, and convenience.
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What is the mobile phone used for, only calling and texting?
No, mobile phones are used for much more than just calling and texting. They can also be used for browsing the internet, checking emails, taking photos and videos, using social media, playing games, listening to music, and accessing various apps for productivity, entertainment, and communication. Mobile phones have become versatile devices that offer a wide range of functionalities beyond just basic communication.
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