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  • Influencer Marketing : Building Brand Communities and Engagement
    Influencer Marketing : Building Brand Communities and Engagement

    This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms.Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience.Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework.With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations.With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

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  • Strategic Participatory Communication and Development : Engagement and Empowerment
    Strategic Participatory Communication and Development : Engagement and Empowerment

    There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation.This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries.This theoretical model also offers a practical framework for Government in particular to engage with and empower rural communities as they adopt and exploit infrastructure developments.The outcome is mutual benefit. By examining in detail how Government communicates with rural communities on renewable energy infrastructure projects in Indonesia, and underpinned by empirical research with those communities, this new participatory framework has been developed.It envisages progressive empowerment of rural communities as Government encourages active engagement on the installation and exploitation of renewable energy.This entails encouraging communities to determine for themselves their uses of sustainable energy sources and to take ownership of a co-determined future.In so doing, the Government itself is more likely to achieve its own renewable energy commitments. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication and public relations scholars and practitioners alike.

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  • Engagement and Therapeutic Communication in Mental Health Nursing
    Engagement and Therapeutic Communication in Mental Health Nursing

    Being able to engage with service users and communicate effectively is a fundamental skill identified by the NMC and required of all mental health nurses.The reality is that building rapport and developing therapeutic relationships does not come instinctively for everyone.The authors have responded to this with a book that explains the different communication theories and models and goes on to show students how they work in the real world.Innovative exercises encourage reflection and enable students to practice their developing communication skills as they progress.Throughout the book the authors are focussed on promoting recovery and have put the service user at the centre of the discussion, ensuring that their voice is heard. Key features: - Covers the communication content of the new NMC Standards and Essential Skills Clusters for pre-registration degree-level nursing education - Focussed on promoting recovery and adopts a person-centred approach - Interactive style using realistic scenarios and case studies making theory easy to apply to practice - Includes a chapter co-authored by a service user offering a unique insight.

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  • The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement
    The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement

    The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar.Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories.So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities.What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library.These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies

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  • What is the difference between an engagement ring and an engagement?

    An engagement ring is a physical symbol of a commitment to marry, typically given by one partner to the other at the time of a marriage proposal. It is often a precious metal band with a gemstone, such as a diamond. On the other hand, an engagement is the formal agreement to get married, typically marked by a proposal and acceptance. It is the mutual decision and commitment to enter into a marriage relationship. While an engagement ring is a tangible symbol of this commitment, the engagement itself is the emotional and relational commitment between two people.

  • Internship or social engagement?

    Choosing between an internship and social engagement depends on your goals and priorities. If you are looking to gain professional experience and build your resume, an internship may be the better option. However, if you are passionate about making a difference in your community and want to contribute to social causes, then social engagement could be more fulfilling. Ultimately, it's important to consider what will benefit you the most in the long run and align with your values and interests.

  • What is social engagement?

    Social engagement refers to the interaction and participation of individuals within a community or society. It involves actively connecting with others, contributing to the well-being of the community, and being involved in social activities and causes. Social engagement can take many forms, such as volunteering, participating in community events, and advocating for social issues. It is an important aspect of building strong and supportive communities and fostering a sense of belonging and connection among individuals.

  • Should I cancel the engagement?

    Deciding whether to cancel an engagement is a deeply personal decision that should be based on open and honest communication with your partner. Consider discussing any concerns or doubts you may have with your partner to see if they can be addressed. It may also be helpful to seek guidance from a therapist or counselor to explore your feelings and make an informed decision. Ultimately, only you can determine what is best for your well-being and happiness.

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  • Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
    Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement

    Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown.As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth.For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with.This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients.Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos.The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry.Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

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  • Internal Communication and Employee Engagement : A Case Study Approach
    Internal Communication and Employee Engagement : A Case Study Approach

    This book aims to explore the connection between internal communication and employee engagement in both educational and business settings.Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success.This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

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  • Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
    Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement

    This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research.The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions.Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change.This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding).Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

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  • Strategic Internal Communication : How to Build Employee Engagement and Performance
    Strategic Internal Communication : How to Build Employee Engagement and Performance

    Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance.The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges.It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change.It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation.Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

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  • Is this an engagement ring?

    Without further context or information, it is difficult to definitively say whether the ring in question is an engagement ring. Engagement rings typically symbolize a commitment to marriage and are often given in a romantic context. However, other types of rings, such as promise rings or anniversary rings, can also hold similar significance. It would be best to inquire with the person wearing the ring or the person who gave it to them to determine its specific meaning.

  • What comes after the engagement?

    After the engagement, the next step is usually to start planning the wedding. This involves setting a date, choosing a venue, creating a guest list, selecting vendors, and deciding on all the details for the big day. Couples may also need to think about pre-marital counseling, obtaining a marriage license, and making any necessary legal or financial arrangements before tying the knot. It's a time for excitement, anticipation, and working together to create a memorable and meaningful celebration of love.

  • Can social engagement be rewarded?

    Yes, social engagement can be rewarded in various ways. For example, individuals can receive recognition and praise from their peers or community for their active participation and contributions. Additionally, some organizations or platforms may offer incentives or rewards for engaging in social activities, such as discounts, perks, or exclusive access to events. Ultimately, the act of engaging socially can lead to personal fulfillment, a sense of belonging, and the opportunity to build meaningful connections, which can be considered valuable rewards in themselves.

  • What is an engagement contract?

    An engagement contract is a formal agreement between two parties that outlines the terms and conditions of their engagement or collaboration. This type of contract is commonly used in professional services industries, such as consulting, marketing, or freelance work, to establish the scope of work, deliverables, timeline, and compensation for the services provided. It helps to ensure that both parties have a clear understanding of their responsibilities and expectations, and provides a legal framework for resolving any disputes that may arise during the engagement.

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