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Fundamentals of Public Communication Campaigns
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios.Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns.Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM).Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns.Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more.Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
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The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk.Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan.Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource.Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice.This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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Social Media Campaigns : Strategies for Public Relations and Marketing
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals.Thoroughly updated, this second edition includes:• new strategies to guide students in the initial campaign planning phase• added content on influencers, social care teams, and newsjacking• coverage of research evaluation, the implications of findings, and articulating the ROI• expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides.Visit www.routledge.com/9780367896201
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to lifeA new chapter on International Advertising addressing the challenges of managing a global campaignPedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examplesNew and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analyticsProviding a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom.The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.Online resources include PowerPoint slides and a test bank.
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What are influencer advertising campaigns?
Influencer advertising campaigns are marketing strategies that involve collaborating with social media influencers to promote a brand or product to their followers. These influencers have a large and engaged following on platforms such as Instagram, YouTube, or TikTok, and are seen as trusted sources of information and recommendations. Brands partner with influencers to create sponsored content, such as posts, videos, or stories, that showcases the product or service in an authentic and relatable way. This type of advertising leverages the influencer's credibility and reach to connect with a target audience and drive brand awareness, engagement, and sales.
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Are Instagram donation campaigns fake?
Instagram donation campaigns can vary in legitimacy. Some are organized by reputable organizations or individuals with a genuine desire to raise funds for a cause. However, there have been instances of fake donation campaigns on Instagram, where scammers create fraudulent posts to deceive people into donating money. It's important to research the campaign and the organizer before making a donation, and to be cautious of any red flags such as lack of transparency or suspicious behavior.
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What are the Augustan Alpine campaigns?
The Augustan Alpine campaigns were military campaigns led by Emperor Augustus of Rome in the late 1st century BC. These campaigns aimed to secure the Roman control over the Alpine region, particularly in the areas of modern-day Switzerland, Austria, and Bavaria. Augustus launched multiple expeditions to subdue local tribes and expand Roman influence in the region, ultimately establishing Roman dominance over the Alps. These campaigns were part of Augustus' broader efforts to consolidate and expand the Roman Empire.
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What are donation campaigns on Instagram?
Donation campaigns on Instagram are initiatives where users can raise money for a specific cause or organization directly through the platform. Users can create a donation sticker in their Instagram stories, allowing their followers to easily donate to the cause with just a few taps. These campaigns are a way for individuals and organizations to leverage their social media presence to raise funds and awareness for important issues. Instagram also provides tools for tracking the progress of the campaign and sharing updates with supporters.
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The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders
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Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource.Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging.Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success.Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates.Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
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Campaigns and Elections American Style : The Changing Landscape of Political Campaigns
With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever.Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns.Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way.Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
Price: 38.99 £ | Shipping*: 0.00 £
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Does anyone have experience with Teezily campaigns?
Yes, I have experience with Teezily campaigns. Teezily is a platform that allows users to create and sell custom apparel and merchandise through crowdfunding campaigns. I have used Teezily to create and sell custom t-shirts and hoodies for various events and causes. The platform is user-friendly and provides tools for designing and promoting campaigns. Overall, my experience with Teezily campaigns has been positive, and I have found it to be an effective way to raise funds and create custom merchandise.
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How can Quran distribution campaigns be carried out?
Quran distribution campaigns can be carried out through various methods such as organizing community events where copies of the Quran are distributed to attendees, partnering with local mosques and Islamic centers to distribute Qurans to their members, and utilizing online platforms to offer free or discounted copies of the Quran to those interested. Additionally, outreach efforts can be made to non-Muslims to provide them with accurate information about the Quran and offer them the opportunity to receive a copy. It is important for these campaigns to be conducted with respect and sensitivity to different cultural and religious backgrounds.
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How much money do models get for H&M campaigns?
The amount of money models receive for H&M campaigns can vary widely depending on their level of experience, popularity, and the specific terms of their contract. Established and high-profile models may command higher fees, while newer or less well-known models may receive lower compensation. Additionally, factors such as the duration of the campaign, the number of images or videos produced, and the usage rights of the content can also impact the amount of money models receive. Overall, the fees for H&M campaigns can range from a few thousand dollars to tens of thousands of dollars for the models involved.
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How much antisemitism is involved in campaigns to ban circumcision?
Campaigns to ban circumcision can sometimes involve antisemitism, as circumcision is a religious practice in Judaism. Some individuals may use the guise of advocating for children's rights or bodily autonomy to mask their antisemitic beliefs. It is important to differentiate between genuine concerns about the procedure and discriminatory attitudes towards a specific religious group. Efforts to ban circumcision should be approached with sensitivity and respect for religious freedoms.
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