Products related to Analysis:
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Computational Analysis of Communication
Provides clear guidance on leveraging computational techniques to answer social science questions In disciplines such as political science, sociology, psychology, and media studies, the use of computational analysis is rapidly increasing.Statistical modeling, machine learning, and other computational techniques are revolutionizing the way electoral results are predicted, social sentiment is measured, consumer interest is evaluated, and much more.Computational Analysis of Communication teaches social science students and practitioners how computational methods can be used in a broad range of applications, providing discipline-relevant examples, clear explanations, and practical guidance. Assuming little or no background in data science or computer linguistics, this accessible textbook teaches readers how to use state-of-the art computational methods to perform data-driven analyses of social science issues.A cross-disciplinary team of authors—with expertise in both the social sciences and computer science—explains how to gather and clean data, manage textual, audio-visual, and network data, conduct statistical and quantitative analysis, and interpret, summarize, and visualize the results.Offered in a unique hybrid format that integrates print, ebook, and open-access online viewing, this innovative resource: Covers the essential skills for social sciences courses on big data, data visualization, text analysis, predictive analytics, and othersIntegrates theory, methods, and tools to provide unified approach to the subjectIncludes sample code in Python and links to actual research questions and cases from social science and communication studiesDiscusses ethical and normative issues relevant to privacy, data ownership, and reproducible social scienceDeveloped in partnership with the International Communication Association and by the editors of Computational Communication Research Computational Analysis of Communication is an invaluable textbook and reference for students taking computational methods courses in social sciences, and for professional social scientists looking to incorporate computational methods into their work.
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Marketing Communications Management : Analysis, Planning, Implementation
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive.This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels.It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more.The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples.These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga.Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades.The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles.Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
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Play Directing : Analysis, Communication, and Style
Play Directing describes the various roles a director plays, from selection and analysis of the play, to working with actors and designers to bring the production to life.The authors emphasize that the role of the director as an artist-leader collaborating with actors and designers who look to the director for partnership in achieving their fullest, most creative expressions.The text emphasizes how the study of directing provides an intensive look at the structure of plays and acting, and of the process of design of scenery, costume, lighting, and sound that together make a produced play.
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An Analysis of Theodore Levitt's Marketing Myopia
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”.It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond.The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline.Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing.How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best.Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps.Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business.The railroads misunderstood their real market: they weren’t selling rail, they were selling transport.If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.
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What is a communication analysis?
A communication analysis is the process of examining and evaluating the effectiveness of communication within a specific context or organization. This can involve studying the methods, channels, and content of communication to identify strengths, weaknesses, and areas for improvement. Communication analysis can also involve assessing the impact of communication on relationships, decision-making, and overall organizational performance. The goal of communication analysis is to gain insights into how communication functions and to make recommendations for enhancing its effectiveness.
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How do I write a communication analysis?
To write a communication analysis, start by selecting a communication piece to analyze, such as a speech, advertisement, or conversation. Next, identify the purpose, audience, and context of the communication. Then, analyze the key elements of the communication, such as the message, tone, language, and nonverbal cues. Finally, evaluate the effectiveness of the communication in achieving its intended goals and consider any potential improvements or alternative strategies that could enhance the communication.
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How can one focus on communication in an analysis?
To focus on communication in an analysis, one can start by clearly defining the purpose and audience of the communication. It is important to identify key messages and ensure they are conveyed effectively. Paying attention to the tone, language, and medium of communication can also help in delivering the message clearly. Additionally, actively listening to feedback and being open to adjusting the communication strategy can further enhance the effectiveness of the analysis.
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What is the topic of the communication analysis exam?
The topic of the communication analysis exam is to evaluate and analyze various forms of communication, such as verbal, nonverbal, written, and visual communication. Students are expected to demonstrate their understanding of communication theories, principles, and concepts, as well as their ability to critically analyze different communication strategies and their effectiveness in various contexts. The exam may also cover topics related to interpersonal communication, organizational communication, mass communication, and the impact of technology on communication.
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International Marketing Strategy: Analysis, Development and Implementation
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments.An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Connectome Analysis : Characterization, Methods, and Analysis
Connectome Analysis: Characterization, Methods, and Analysis is a comprehensive companion for the analysis of brain networks, or connectomes.The book provides sources of constituent structural and functional MRI signals, network construction and practices for analysis, cutting-edge methods that address the latest challenges in neuroscience, and the fundamentals of network theory in the context of giving practical methods for building connectomes for analysis.Emphasis is placed on quality control of the individual analysis steps.Subsequent chapters discuss networks in neuroscience in clinical and general populations, including how findings are related to underlying neurophysiology and neuropsychology. This book is aimed at students and early-career researchers in brain connectomics and neuroimaging who have a background in computer science, mathematics and physics, as well as more broadly to neuroscientists and psychologists who want to start incorporating connectomics into their research.
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Analysis
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Functional Analysis
This comprehensive introduction to functional analysis covers both the abstract theory and applications to spectral theory, the theory of partial differential equations, and quantum mechanics.It starts with the basic results of the subject and progresses towards a treatment of several advanced topics not commonly found in functional analysis textbooks, including Fredholm theory, form methods, boundary value problems, semigroup theory, trace formulas, and a mathematical treatment of states and observables in quantum mechanics.The book is accessible to graduate students with basic knowledge of topology, real and complex analysis, and measure theory.With carefully written out proofs, more than 300 problems, and appendices covering the prerequisites, this self-contained volume can be used as a text for various courses at the graduate level and as a reference text for researchers in the field.
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What are possible marketing strategies based on a SWOT analysis?
Based on a SWOT analysis, possible marketing strategies could include leveraging strengths to capitalize on opportunities, such as promoting unique features of a product or service to target a specific market segment. Addressing weaknesses by improving product quality or customer service can help mitigate threats, such as competition or changing market trends. Additionally, focusing on opportunities to further enhance strengths can help to differentiate the brand and stay ahead in the market. Finally, monitoring and adapting to changes in the external environment based on the SWOT analysis can help in developing a robust marketing strategy.
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How long does mobile phone forensic analysis take?
The time it takes to conduct mobile phone forensic analysis can vary depending on the complexity of the case and the amount of data that needs to be examined. In general, a basic analysis can take a few hours to a day, while a more in-depth investigation may take several days or even weeks. Factors such as the type of device, the software tools used, and the expertise of the forensic examiner can also impact the duration of the analysis.
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Which good short story is suitable for a communication analysis exercise?
A good short story suitable for a communication analysis exercise is "Hills Like White Elephants" by Ernest Hemingway. This story is rich in dialogue and relies heavily on non-verbal communication between the characters to convey the underlying tension and conflict. Analyzing the characters' interactions, tone, and body language in this story can provide valuable insights into the complexities of communication and the power dynamics at play in relationships.
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How can one write the focus on communication in an analysis?
One can write the focus on communication in an analysis by examining the various communication channels used, such as verbal, nonverbal, written, and digital communication. It is important to analyze the effectiveness of the communication in conveying the intended message and achieving the desired outcome. Additionally, one can explore the barriers to effective communication, such as language barriers, cultural differences, and misunderstandings, and how they impact the overall communication process. Finally, it is crucial to consider the context and audience of the communication to understand how it influences the message and its reception.
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